The Time for In-Scene Advertising is Now

Background

In 2023, product placement into movies and TV shows was valued as a $16.5b market opportunity in the U.S. Yet manual placement requires agents on set and alignment between content owners and brands far in advance of shooting scenes.

The next evolution in this industry is in-scene advertising or virtual product placement (VPP) implemented after scenes are shot, digitally rendering content without requiring props or agents to be on set.

Powered by cutting-edge AI technology, VPP creates an ad inventory market in both newly created content and decades’ worth of catalog content.

About this report

In this report, Radicle Insights introduces VPP, present its advantages relative to the status quo, and discusses the secular trends enabling this new market opportunity.

Their core finding: VPP is set for take-off, with potential annual revenue opportunities associated with film & TV content of $6.6 billion in U.S. and $2 billion in Europe’s top markets.